Creating Clarity in Your Business Direction through Facilitated Strategic Planning



It’s been said, “Wishing consumes as much energy as planning.”

Additionally, Yogi Berra is reputed to have said, “If you don’t know where you are going, you may end up somewhere else.” Both thoughts support the critical need for every organization to have a strong strategic planning process which they follow.

There are many models available to assure a strategic planning process delivers the intended clarity of direction. Whatever the model, they all come down to requiring the practitioner to answer in various ways the following four questions:

  • What is the situation now?
  • What do you want to accomplish?
  • How are you going to accomplish it?
  • What is the schedule for periodic checks on progress to plan?

In one way or another answering those questions helps an organization envision its future and develop the necessary procedures and operations to achieve that future. A key to making the brainstorming necessary to deliver the greatest value in following the process is how that brainstorming is facilitated.

The value-added my expertise brings is objective, third party facilitation of your organization’s strategic planning meetings that drives full participation and contribution from all stakeholders. Tapping into my expertise in this way better assures an organizational direction based on the actual realities of the current situation and successfully defines the strategic and tactical requirements to success going forward to more profitable organizational growth.


  • Objective, external facilitation of the process allows all key personnel to directly contribute.
  • Clarity in where the organization is and where it needs to go.
  • Assurance that real problems are presented for solution rather than only symptoms.
  • Peace of mind through clarity of how to take the organization in the best direction.
  • Greater certainty of organizational longevity and growth.